The spread, and its own uncertainty
What the plug-in forgets
The shrinkage weight needs a population spread, and the population spread has to be estimated from eight numbers. Empirical Bayes estimates it, substitutes it, and proceeds as though it were known — and the interval that comes out covers 79% rather than the 95% it claims.
A prior on the spread
Integrating over the population spread means putting a prior on it, which sounds like the objection rather than the repair. The prior's effect is measurable, it is invisible where the groups are clearly different, and the reflex choice for a scale parameter turns out not to have a posterior at all.
When the spread estimates to zero
The usual estimate of a population spread is a difference of two positive quantities, clamped at zero. On a third of eight-group datasets with a real spread in them the difference comes out negative, the estimate is exactly zero, and every group is pooled completely on data that said no such thing.
The interval that integrates
A credible interval for one group in a hierarchy has to average over every value the population spread might take. That averaging is what makes it cover — 95.2% against the plug-in's 78.8% — and it costs 31% more width, a heavier tail, and a mixture rather than a normal.