The criterion, and what it assumes
The family behind the letters
A, D and E are not three ideas. They are three points of one family with a single dial, and running the dial from one end to the other doubles the smallest eigenvalue of the information matrix while closing the gap above it fifty-three-fold — which is the family driving its own last member to the place where it stops being differentiable.
The two terms anybody wanted
D-optimality estimates all six parameters of a quadratic as precisely as possible. Nobody wants that. An experimenter looking for a maximum wants the two curvature terms, and the design that gives them is not the D-optimal one — it is a quarter of the runs at the centre, exactly, and the D-optimal design is 75.3% efficient for the question that was actually asked.
The design that needs the answer
Every design this site has computed is optimal whatever the experiment turns out to say, because X′X does not contain the parameters. For a non-linear model it does, so the best place to take a measurement is a function of the number the measurement exists to find — and guessing it three times too low costs two and a half times more than guessing it three times too high.
The design that hedges
A locally optimal design is right at one value of the unknown and 23.9% efficient at the edge of a sixteenfold range. Averaging the criterion over a prior instead buys the worst case back to 56.3% — and buys it by adding support points, at spreads the arithmetic decides rather than the experimenter — a third setting at a factor of 3.36 and a fourth at 8.86.
A subset the model cannot use
Nominate the two main effects of a quadratic response surface as the parameters of interest and the optimal design is the 2² factorial — four corners, a quarter each — which leaves the full model's information matrix at rank four of six and the curvature with nothing at all. That is why the field's algorithm would not converge on it. Approached through a compound criterion instead, the trade is explicit: 96.8% of the main effects' best information costs the model 35% of its D-efficiency, and the last three points cost nine tenths of what is left about the curvature.
A design chosen for a test
A screening experiment that wants its main effects and a check on curvature has been told to trade them with a weight nobody can state. It can state a power. Read against a power of 80%, the frontier collapses to one curve in runs times the squared size of the curvature, and a large enough trial pays almost nothing. But the curve belongs to a test. A factorial with a few centre points beats the entire frontier on a bowl, spending 4% of its main-effect information where the frontier spends 10%, and against a saddle of the same size it has exactly its 5% level.