Splitting the units
Not half and half
The same units, the same measurements, the same analysis — and a different variance, decided before anything is measured. When the two arms have different spreads the best split is σ₁ : σ₂, equal allocation costs 2(σ₁²+σ₂²)/(σ₁+σ₂)², and at three to one that is a quarter of the experiment.
The cost of a unit
Change the constraint from units to money and the allocation rule changes with it — from σᵢ to σᵢ/√cᵢ, which can point the other way. An arm that is noisy and expensive gets fewer units than the same arm would if the money were not the thing running out.
One control, many arms
The control appears in every comparison, so it is worth √k treatment arms — and the same sharing makes the k tests correlated at n/(n+n₀), which is the quantity Bonferroni ignores. Both facts come out of one design decision, and it is the size of the control.
Allocating on a guess
Every allocation rule in this field is a function of quantities the experiment is being run to find out. Fed a pilot's estimate of them, the rule that minimises the variance makes the experiment worse than not bothering — until the arms differ by about a factor of two, which is further than anyone would guess.
The arm whose variance is its answer
With a binary outcome the allocation rule is a function of the proportions the trial exists to estimate. It costs at most 4.36% of variance to ignore it anywhere between a tenth and nine tenths, because √(p(1−p)) stays within a factor of two of its peak across 98% of the unit interval.
Two contrasts, one split
A risk difference wants 62.0% of the units in the first arm, a log risk ratio wants 21.4% and a log odds ratio wants 38.0% — on one dataset, with one pair of proportions. The difference's rule and the odds ratio's are exact reflections of each other, so no split can be near-optimal for both.