The Φₚ family — where it appears
Named by 2 essays across one field — each of them below, with the objects they name alongside it.
The family behind the letters
A, D and E are not three ideas. They are three points of one family with a single dial, and running the dial from one end to the other doubles the smallest eigenvalue of the information matrix while closing the gap above it fifty-three-fold — which is the family driving its own last member to the place where it stops being differentiable.
The two terms anybody wanted
D-optimality estimates all six parameters of a quadratic as precisely as possible. Nobody wants that. An experimenter looking for a maximum wants the two curvature terms, and the design that gives them is not the D-optimal one — it is a quarter of the runs at the centre, exactly, and the D-optimal design is 75.3% efficient for the question that was actually asked.
Named alongside it
The objects these essays reach for when they reach for this one.
D-optimalityDesign measureDs-optimalityE-optimalityEquivalence theoremInformation matrixOptimal designA-optimalityCurvatureEigenvalueExperimental designNuisance parameter